I’ve Had It — My New Rules for Unsolicited Email Pitches

by Dagmar Bleasdale on September 19, 2012

This is an email I received this morning:

I sent you my proposal some days ago, but you did not response me. Ok, no problem forget all previous matter, We want you to publish a post in your site related to exams or certification in which you are required to add our site link which is “www.xxxx“. We will be paid $30 for one post. If you are interested then please let me know because we start to work on it as soon as possible. We will hope to get positive response
from your site.”

with best regards,

I don’t even know where to start. And I won’t. It’s not worth my time to dissect this email — it’s obvious what’s wrong with it, on so many levels.

You would think that by now brands and PR and marketing people have had an earful of bloggers complaining about the ridiculous — and frankly insulting — pitches that are flooding our email inboxes.

Every day, I spend an average of an hour or more going through emails sent from marketing and PR firms, and small businesses. After I initially always responded with “I’m completely booked, but thank you for thinking of me,” I have decided that I simply don’t have time for that anymore.

I don’t have an assistant I can delegate responding to emails to — because even having to explain what I need the assistant to do would take too long.

Enough is enough.

I’m not a product review or giveaway blog — I do them only for my readers’ enjoyment if I think the product or service that is being offered would be of value to them.

I have said it before: I’d be happy to never write another review or giveaway — they are extra work for me. And I might get to the point where I don’t offer them anymore if I don’t feel that enough readers respond to them with interest.

I’m also not a news outlet that has to fill pages — I’m not interested in doing your work and writing a post about your latest product! No, I don’t have time to mention it! Why should my readers suffer through news releases of unrelated stuff? Because that’s what it is, always, info about totally unrelated things that have nothing to do with my blog.

My new rules about how I handle unsolicited emails:

  • If you don’t hear back from me, be assured that I read your email but that I’m not interested in exchanging links or writing a blog post for you for $10. I’m also not going to promote the beef council, fruit juice full of dyes, or the next Wii game — you should know that I’m a vegetarian, avoid food dyes and other unhealthy food, and detest video games.
  • Do NOT write me another email making sure I got the first one — I got it and am not interested, but telling you that will eat away another three minutes of my already limited time.
  • If I have never heard of you before, I will unsubscribe from ever getting another email from you if there is such a link in your email — if not, I will mark you as spam.
  • If your email starts with “For Immediate Release,” I won’t bother reading it and hit “spam” instead. I did not ask to be contacted by you, and I also did not ask to be put on a media list that someone sold you. I have plenty of my own content I want to post if I could just find the time — and your irrelevant email is not helping!

It’s very simple: unless you are interested in paying me for my blogging work or social media consulting, or want to advertise on Dagmar’s momsense, please don’t contact me.

Amy from Mom Spark wrote a related post just a few days ago: Bloggers Don’t Want Cars, They Want Respect.

Yes, more respect would be appreciated. If you are seriously coming across bloggers who want a car, you are working with the wrong bloggers. We work for much less, but we want to be compensated for our influence we’ve worked very hard to build and the expertise we have to offer.

How do you handle the many unsolicited emails with unrelated pitches cluttering your inbox?


{ 32 comments… read them below or add one }

jennifer@coffeeandcouch October 23, 2012 at 12:09 PM

Hi Dagmar,

Just caught this post via your Twitter. The second I saw “We hope for positive response”, it reminded me of the endless stream of emails I get from international suppliers wanting to sell me everything on the planet, because I sell home decor products. I’ve gotten to the point that I delete without even opening the emails.

It’s time for marketing departments to WAKE UP, and stop ticking off the very people they need. Good luck with your new rules, they sound quite reasonable :)


Debbie Gartner - The Flooring Girl September 25, 2012 at 3:20 PM

LOL Dagmar, you are so funny. Oh, I find these really annoying too…and even worse when they can’t write well.

I’ve gotten a few requests as well, but not nearly as many as you (I’m sure). I don’t even have time to read my email anymore (and I now hired an asst to help with this and we are trying to figure out ways to screen out the junk emails).

I prob. have more requests then I know abt…I just don’t have time to read/open them. We only read the ones related to flooring requests. (and thankfully, we get a lot of those).


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